Avaya outlines partner benefits at new IP launch

Networking vendor Avaya has announced a new IP telephony platform catered to SMBs. The vendor claims the new IP Office solution will enable channel partners in the Middle East to enhance their reach amongst SMB customers.

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By  Dawinderpal Sahota Published  March 6, 2007

Networking vendor Avaya has announced a new IP telephony platform catered to SMBs. The vendor claims the new IP Office solution will enable channel partners in the Middle East to enhance their reach amongst SMB customers. Avaya’s IP Office Release 4.0 software and IP Office 500 communications server are available through Avaya reseller partners who will also be responsible for providing installation and support, along with the vendor's value-add distributors. According to the vendor, the region’s rapidly-growing SMB sector has a strong influence on IT spending and accounts for approximately 90% of the companies in the region. “We created Avaya IP Office specifically for small businesses,” said Roger El-Tawil, channel and marketing director MENA at Avaya. “It has the right entry-level price, is affordable, has ‘big business’ communications capabilities, and options for companies to add more capabilities, capacities or locations as their business grows.” He added: “It enables SMBs to buy only what they need today, while easily adding users or functionality via software licenses that are also compatible with existing IP Office solutions. We believe Avaya certified resellers will now be able to pursue a broader market, as well as better serve their existing customers.” El-Tawil stresses that it is imperative for a customer to be consistently able to communicate with channel partners or Avaya directly, knowing they will get the same expert perspective on how to get a return on investment through an intelligent communications network. “We choose our business partners carefully to ensure this level of consistency,” he said. “Avaya is committed to ongoing training to develop our partners’ knowledge of new products and services — channel partners can be assured of receiving local support, and can benefit by obtaining local credit, stocks, and services,” concluded El-Tawil.

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