Emitac schedules opening of third service centre for April

Emitac Distribution is set to open a third service centre in the UAE within the next two months. The 8,000 square metre facility, which will be located in Sharjah, is aimed at resellers and traders based in the northern Emirates.

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By  Andrew Seymour Published  February 25, 2007

Emitac Distribution is set to open a third service centre in the UAE within the next two months. The 8,000 square metre facility, which will be located in Sharjah, is aimed at resellers and traders based in the northern Emirates. The facility will act as an authorised service centre for Acer notebooks and the full HP product line including laser printers, mobile PCs and desktops. Warranty, break-fix and maintenance services will be offered at the centre, which will also function as a spare parts hub for both computer resellers and end-users. Emitac operates service centres in Iran, Jordan and Qatar, as well as Abu Dhabi and Dubai in the UAE. The new premises is being established to specifically address the 60 to 70 resellers Emitac has on its radar in the northern Emirates. “The prime reason for the service centre is to serve customers in the northern Emirates, such as Sharjah, Ajman and other areas,” explained P. Krisnakumar, director customer support at Emitac. “People are not always keen on coming to the service centre in Dubai, particularly as they face traffic problems, so we thought one of the best things to do would be to put up a service centre in Sharjah that can be reachable for all the customers there.” The centre is officially due to open in mid-April and will initially employ around 15 people. HP and Acer are not helping to fund the centre, but they have lent their “support” to it, according to Krisnakumar. “The vendors and resellers like the idea of a distributor being a service provider because it means that they are able to support the products they are distributing,” he added. “There is a tendency to distribute without giving support and that becomes a problem. But whichever region we are distributing to, we are providing support there as well.”

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