Etisalat rolls out consumer Blackberry service

Etisalat has begun offering individual users the chance to log onto the internet and enjoy the benefits of continually ‘pushed’ e-mail from their BlackBerry handsets, through the launch of its BlackBerry Internet Service (BIS).

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By  Matthew Wade Published  February 13, 2007

Etisalat has begun offering individual users the chance to log onto the internet and enjoy the benefits of continually ‘pushed’ e-mail from their BlackBerry handsets, through the launch of its BlackBerry Internet Service (BIS). Until now, BlackBerry devices and push e-mail were only available to corporate buyers in the UAE. Etisalat’s ‘BlackBerry Internet Edition’ connection packages however are available immediately to any BlackBerry handset owners and come in two forms: - The first, priced at AED 185 (‘Domestic Unlimited’) offers web browsing, instant messaging and ‘push e-mail’. - The second more expensive package, ‘Global Unlimited’, costs AED 295 per month and offers the same features but also covers data charges incurred whilst roaming abroad. Global Unlimited is available to all Etisalat GSM post-paid customers using a BlackBerry handset; they must simply send ‘r bis185’ or ‘r bis295’ in a SMS text message to the number 1010. The BlackBerry Internet Service (BIS) allows users to access up to 10 personal e-mail accounts (such as EIM, Hotmail, AOL, Gmail, Yahoo! etc.) from a single device. According to Etisalat, the process of adding new email accounts with this service is quick and easy, plus users can select unique ‘sent from’ addresses, auto-signatures, filters and friendly names. BlackBerry Internet Service also supports the viewing of e-mail attachment formats including JPEG, BMP and TIFF format images, Microsoft Word, Excel and PowerPoint files, Corel WordPerfect documents and Adobe PDF files. Interested users can find out more about Etisalat’s Internet Edition package by simply calling +9714 800 6464. To buy a BlackBerry handset, UAE residents must visit their nearest Etisalat office to pay and apply for one of three devices: the Blackberry 7290 costs AED 1700, the 8100 ‘Pearl’ – launched this week – costs AED 2200, while the high-end 8700 is priced AED 3000.

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