Nokia’s mobility channel push gathers momentum

Mobile communications outfit Nokia is piling on the partners at a cracking pace for its business mobility channel programme. More than 750 mobility, business voice and security companies have signed up across the globe since the programme’s launch just three months ago.

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By  Stuart Wilson Published  February 11, 2007

Mobile communications outfit Nokia is piling on the partners at a cracking pace for its business mobility channel programme. More than 750 mobility, business voice and security companies have signed up across the globe since the programme’s launch just three months ago. Nokia claims that its business channel programme offers the most complete ecosystem for the delivery of open mobility solutions to business customers through a multi-channel distribution network. Nokia’s programme embraces both the IT channel and also the operator-led channel as routes-to-market for business mobility solutions. “Enterprise mobility is clearly the next wave of IT investment for many businesses, but evaluating the benefits of various mobility solutions and selecting the best strategy can be a challenge,” said John Mason, vice president of global channels and operators for the enterprise solutions division of Nokia. “Businesses of all sizes are turning to experts they can trust for help in implementing holistic solutions that bring real business value. By providing our channel partners with in-depth training and financial support, we can accelerate and simplify the deployment of mobility solutions for business customers so they can realize the benefits of a truly mobile organisation,” Mason added. Eugene Signorini, VP enterprise applications and mobile solutions at analyst house Yankee Group, added: “By bringing together an ecosystem of companies, Nokia is helping to lead the industry to the next phase of business mobility. Through the Nokia for business channel programme, Nokia is empowering resellers to meet the needs of business customers, tapping into the growth opportunity of enterprise mobility.” The programme has more than 400 companies signed up across EMEA, including more than 30 channel partners in the Middle East. UAE-based Atos Origin Middle East, which has enrolled in the programme, believes that cooperation with Nokia is boosting its sales efforts. “The need for innovation and knowledge is paramount in ensuring that today’s businesses have the opportunity to transform mobility and security into a competitive business advantage,” said Jon Earith, VP for telecoms at Atos Origin Middle East. “Atos Origin Middle East has the international experience and capability to help businesses make this transition, and is participating in the Nokia for business channel programme. We are broadening our expertise in enterprise security further, so that we can anticipate our customers’ needs in the face of this growing market, and this has already led to an increase in our ability to meet our customer needs,” Earith concluded.

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