Western Digital ends search for new EMEA boss

Western Digital has unveiled a new boss for its EMEA operation in the shape of former ATI executive Peter Edinger. He takes over the duties previously handled by Klaas de Vos who left the hard drive vendor in August last year.

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By  Andrew Seymour Published  February 7, 2007

Western Digital has unveiled a new boss for its EMEA operation in the shape of former ATI executive Peter Edinger. He takes over the duties previously handled by Klaas de Vos who left the hard drive vendor in August last year. The appointment of Edinger completes a six-month search for a successor to De Vos. Worldwide sales boss Scott Davis had been overseeing the EMEA business during that time, but will now pass the baton to Edinger. Channel Middle East understands that Edinger will be responsible for the sales management and market-growth strategies of the entire EMEA region, reporting into Davis. “The EMEA region is a diverse and dynamic market, and is critical to WD’s continued growth,” commented Davis. “Peter’s broad technology background and keen customer relationship skills will benefit WD as digital storage becomes increasingly prevalent in virtually every part of our consumer and commercial lives. His leadership will be instrumental to WD’s ongoing expansion into new markets for its products and increased penetration into traditional segments in the region.” During his career, Edinger has held a number of executive positions at technology and electronics vendors, including Sanyo, NEC and Media Vision. Before joining Western Digital he managed graphics card vendor ATI's EMEA business for five years. ATI was acquired by AMD for US$5.4 billion in July 2006. “It is an exciting time to join WD,” said Edinger. “The company is applying its strength of addressing high-volume markets with high-quality, reliable products at low cost into fast-growing new markets such as mobile, consumer electronics and branded products.” He continued: “WD is also investing in the advancement of its technology and product portfolio. I am enthusiastic about the opportunity to work closely with the WD team and its customers, and about WD’s future.”

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