Birthday boy BenQ to concentrate on key product lines

Taiwanese digital equipment vendor BenQ today celebrated five years of Middle East business at a special partner event in Dubai. The firm, which claims during this time to have become the third best-selling projector vendor in the region, also outlined its product roadmap for the year ahead, which will see it concentrate on pushing its key product lines such as LCD TVs and projectors.

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By  Matthew Wade Published  February 7, 2007

Taiwanese digital equipment vendor BenQ today celebrated five years of Middle East business at a special partner event in Dubai. The firm, which claims during this time to have become the third best-selling projector vendor in the region, also outlined its product roadmap for the year ahead, which will see it concentrate on pushing its key product lines such as LCD TVs and projectors. “Asia Pacific is the economic region with the most growth potential in the world,” commented the firm’s Asia Pacific president, Adrian Chang. “Throughout 2007, we will continue to build upon our strategy on ensuring that the right products are in the right market at the right time.” ”As we move forward we will focus on our key product lines,” added Manish Bakshi, BenQ MEA’s general manager, “which are currently LCDs, TVs and digital projectors.” It is these product areas in which the firm has enjoyed by far the greatest success to date. According to Bakshi, BenQ is now the number one projector brand in Saudi Arabia with a BenQ-quoted market share of 27%, compared to 14% (number two position) in the UAE and 18% in Egypt. This year BenQ will be investing in new so-called ‘liaison’ offices in KSA, RSA and Egypt, according to Chang. “This is so that we remain as close to our customers as possible throughout the region,” he explained. BenQ is set to launch a raft of new products over the next 11 months. Its favourite up-coming models, which it today labeled ‘hero products’, include: the V900, a super-thin and sexy LCD monitor; the ED F1700 7-in-1 digital photo frame (which will go head-to-head in the marketplace with Philips’ offerings); dual-lamp projectors; and a new line of LCD TVs. Unveiled today, these black-framed releases include the VN 2031, VB 3232, 3732 and 4232.

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