AMD maps out Middle East channel plans

CPU vendor AMD’s attempts to expand its business in the Middle East have been strengthened by the success of a recent channel conference in Cairo. Channel Middle East understands the event — dubbed ‘Roadmap for Year 2007’ — attracted more than 350 attendees from across the region.

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By  Dawinderpal Sahota Published  February 7, 2007

CPU vendor AMD’s attempts to expand its business in the Middle East have been strengthened by the success of a recent channel conference in Cairo. Channel Middle East understands the event — dubbed ‘Roadmap for Year 2007’ — attracted more than 350 attendees from across the region. The event — AMD’s first major Middle East partner gathering of 2007 — saw the vendor prepare for another year of fierce competiton with nemesis Intel by announcing plans to roll out a series of “aggressive” marketing campaigns in the region. It also educated resellers about its product range in the desktop space and invited a number of vendors from the motherboard sector to share their vision. Foxconn, Asus, MSI, Gigabyte and ECS all revealed their product maps for the year ahead, culminating in a question and answer session with attendees. AMD has been building up its presence in the Middle East during the past 18 months and explained to partners how it plans to increase its share of the market this year and strengthen its position in the Egyptian market. The event in Egypt follows the recent visit of the company’s worldwide head of channel marketing development, Felipe Payet, to the region. He met with a number of partners and outlined AMD’s plans to introduce a more structured channel programme.

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