Adobe to ramp up EMEA marketing efforts

Adobe has created a new position within its EMEA marketing team that will see executive Robert Raiola spearheading the software vendor’s marketing programmes across Europe, the Middle East and Africa.

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By  Andrew Seymour Published  February 7, 2007

Adobe has created a new position within its EMEA marketing team that will see executive Robert Raiola spearheading the software vendor’s marketing programmes across Europe, the Middle East and Africa. The new role is designed to help Adobe strengthen its brand throughout the region and serve customers more effectively. “The EMEA region is very strategic to Adobe,” said Peter Isaacson, VP worldwide field marketing at Adobe. “It includes some of our most valued customers and contributes on average 30% to Adobe’s overall revenue.” He added: “The creation of this new position underscores the importance of the EMEA region to Adobe and will help to advance the company’s goal of better serving our customers across Europe. Additionally, Robert’s charter will include the development of new markets in Eastern Europe, the Middle East and Africa, where we’ve experienced strong business growth.” Raiola joined Adobe in February 2000 and has occupied senior marketing positions in the company’s Western and Southern European operations. Prior to joining the vendor — best known for its Acrobat and PDF technology — he spent 10 years at Microsoft France where he worked in sales management targeting large accounts and distribution channels. He also had a three-year spell at Rank Xerox. “As a long time EMEA-based Adobe employee, I’m very excited by the opportunities presented by this new position,” claimed Raiola. “In addition to providing a unified voice for EMEA marketing both inside and outside of the company, I am committed to focusing on ways to enhance the service we offer our international customers across the entire region.” Adobe presently has five staff handling affairs across the Middle East and relies on GraphEast Computers as its primary distribution partner. The company, which has its regional headquarters in South Africa, is exploring the possibility of opening an office in Dubai. Adobe raked in sales of US$770m from the entire EMEA region last year.

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