Du details similar tariffs to Etisalat’s

Du CEO Osman Sultan was eager to promote the cost benefits of per-second billing for subscribers despite the fact Etisalat is soon to introduce a similar payment plan.

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By  Christopher Reynolds Published  February 6, 2007

Du, the UAE’s new entrant telco, today revealed price plans and products to in preparation for its planned February 11 commercial launch. The tariffs do not vary widely to those already offered by UAE incumbent Etisalat. Apart from demonstrating the cost benefits of pay-per second billing, du CEO Osman Sultan’s revealed tariffs did not stray too far from incumbent Etisalat ’s prices, with SMS prices remaining the same as its competitor’s. Du has stressed it would compete on market segmentation and services rather than prices, paying particular attention to the needs of business customers through the offer of dedicated account advisors to enterprises, amongst other things. Du’s will launch with four core services. 'Me&Mine', which allows customers to select two international and two domestic numbers, on which to receive a 10% discount during off and on peak periods, for a monthly charge of AED10 (US$2.70). Du’s 'MyWorld' is a SIM-based web portal that allows customers to download ringtones, news reports, games and other mobile content onto their phones. The telco’s mobile payment service will allow customers to register, pay bills, and add prepaid credit over the phone with their credit card. All of du’s services will be charged on a per-second basis and will be made available to both post-paid customers - at monthly rate of AED30 – and prepaid customers. Domestic calls to mobiles and landlines will be charged at 0.5 fils per second. National and international SMS will be charged at 18 fils and 60 fils respectively for a promotional period, until May 31 when rates increase to 30 fils for national SMS and 90 for international, in line with Etisalat’s tariff structure. MMS will be charged at a national rate of 45 fils per 50Kb and video calls at 1 fil per second. Du will also launch with mobile broadband, including mobile TV, though the operator did not state the rate these services will be charged at. Post-paid enterprise customers will be charged a monthly fee of AED20; both prepaid and post-paid business customers will be charged 1 fil per KB for data services and are subject to the same voice tariffs as non-business customers. Sultan was eager to promote the cost benefits of per-second billing for subscribers despite the fact Etisalat is soon to introduce a similar payment plan. “This is our gift to the UAE market, we have brought per-second billing to the UAE, and it will reduce the cost of calls to customers. They (Etisalat) are bringing it now, but why did they not do it 10 years ago?” asked Sultan. Customers will be able to order du SIM cards from the telco’s website from February 11. Du’s 11 dedicated branded stores will open on February 25, along with 90 independent channels distributing du products.

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