Toshiba pledges commitment to Middle East channel

Toshiba is vowing to strengthen ties with channel partners in the region following the continued growth of its Middle East business in full year 2006. Toshiba unit sales in the GCC rocketed 58% in calendar 2006 compared to 2005.

  • E-Mail
By  Andrew Seymour Published  February 6, 2007

Toshiba is vowing to strengthen ties with channel partners in the region following the continued growth of its Middle East business in full year 2006. Toshiba unit sales in the GCC rocketed 58% in calendar 2006 compared to 2005. Toshiba’s Middle East and Africa operation has recently experienced a change in guard, with Santosh Varghese taking over the regional management duties from Ahmed Khalil. Varghese claims his objectives are to drive greater engagement with the channel and implement new programmes that benefit partners. He is also putting in place an internal structure which will see country managers and partner account managers addressing specific layers of the channel. That move is designed to create a closer relationship with resellers and distribution partners. “Increased proximity to the channel will be the key to our strategy for 2007,” explained Varghese. “Throughout 2006 we have seen nothing but increased strength in markets where our relationship with channel partners is strong and very direct.” He added: “The years of spiked growth are over. The market is now mature and Toshiba has evolved to cater to the current market demands. We are confident that the new regional team will and our new approach to market will allow us to continue growing ahead of market growth.” Varghese added: “Toshiba’s success in 2007 will be ensured by three very important factors: a brand new energised team; a continued relationship with channel partners and a focused strategy that looks at identifying new market opportunities by being closer to the channel and the end users.” According to fourth quarter data recently published by IDC, Toshiba grew shipments in the overall EMEA market by 29% year-on-year to just over one million units.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code