Wataniya announces 3 million Algerian subscribers

Algeria’s telecoms market was liberalised in 2002 and has since become one of Middle East and North Africa’s fastest growing telecommunication sectors.

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By  Christopher Reynolds Published  February 4, 2007

Kuwait-based telco Wataniya Telecom has announced its Algerian subsidiary Nedjma hit 3 million subscribers in December 2006, a 100% subscriber base increase from January the same year. “Just two years after its commercial launch, Nedjma today is one of our fastest growing markets. As of December 2006, Nedjma more than doubled its subscribers in Algeria, generated positive cash flows and its average revenue per user has taken a positive turn,” announced Ahmed Haleem, Wataniya International CEO. “A combination of management determination and innovation has resulted in these achievements,” he added Algeria’s telecoms market was liberalised in 2002 and has since become one of Middle East and North Africa’s fastest growing telecommunication sectors, housing a total of three operators, namely Algeria Telecom (Mobilis), Orascom Telecom Algeria (Djezzy) and Wataniya Telecom (Nedjma). Wataniya, operating under the brand Nedjma, has managed to capture a large percentage of the Algerian market in a relatively short period of time due to its aggressive price promotions - such as offering free evening MMS and free call minutes on activation - and multimedia services; forcing incumbents Mobilis and Djezzy to rapidly lower tariffs and improve their services.

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