Axiom Telecom enters distribution agreement with LG Electronics

Axiom Telecom is one of the largest retailers and distributors of mobile and wireless solutions in the Middle East, with more than 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt.

  • E-Mail
By  Tawanda Chihota Published  January 28, 2007

South Korean electronics giant LG Electronics has appointed Axiom Telecom, one of the region’s largest mobile phone retailers, as a key distribution partner for its mobile phones in the Middle East and other strategic markets. Under the terms of the agreement, Axiom will distribute LG Electronics’ wide range of mobile handsets and accessories in the Middle East and provide after-sales services. The agreement was signed between Jae Hoon Bae, LG’s executive vice president of Mobile Communications Overseas Marketing, and Faisal Al Bannai, CEO of Axiom, at LG’s headquarters in Seoul recently. “While LG is a leader in communications technology and design, Axiom has strong regional experience and extensive market penetration. I believe that through our combined efforts, we can offer the best products and services to all our customers,” Bae said. Axiom Telecom is one of the largest retailers and distributors of mobile and wireless solutions in the Middle East, with more than 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt. Axiom has direct partnerships with the world's leading mobile brands. In addition to mobile retail and distribution, Axiom Telecom is also a partner of telecoms service provider du in the UAE and Mobily in Saudi Arabia, as well as regional satellite service provider Thuraya. It also boasts the region's largest service centre infrastructure. “LG Electronics is a rising name in the GSM sector in the Middle East, and Axiom is glad to partner with the company at this significant time. I am impressed with their products, technology and enthusiasm, and I am sure that our partnership will improve standards of product and service across the industry,” commented Faisal Al Bannai, CEO of Axiom. LG Electronics sold mobile handsets worth US$185 million in Middle East and Africa in 2005 and is aiming for ambitious sales growth for its improved range in 2007. The company plans to double global sales volumes, profit and shareholder benefits by 2010 and its Blue Ocean strategy focuses on products offering the maximum growth potential, market share and profit generation. Blue Ocean products will generate around 30% of sales and 50% of profits by 2010.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code