HP brings people power to the UAE

HP Middle East brought its EMEA-wide ‘Power to the people tour’ to the UAE and revealed the new capabilities of its latest workstation portfolio.

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By  Sherief Younis Published  January 17, 2007

HP Middle East brought its EMEA-wide ‘Power to the people tour’ to the UAE and revealed the new capabilities of its latest workstation portfolio. Designed to help professionals in sectors such as digital content creation, oil & gas engineering and computer-aided manufacturing, using Intel’s Quad-Core technology, HP believes that its new mobile and desktop workstations will address customer needs more directly. “It’s very important we address from the start the customer needs. For example, oil and gas customers will have different needs than digital content creators,” explains Juergen Schlanke, director of sales at HP workstations, Europe. Using Intel’s latest processor offerings - the Quad-Core Intel Xeon 5300 series and Intel Core 2 Extreme QX6700 – HP claims the workstations will help users achieve shorter project cycle times and greater parallelism, where processes are split up and simultaneously executed on multiple servers, in their workflow. “HP and Intel are setting the industry standard for multi-core workstation computing,” said Anil Gandhi, general manager, PSG at HP Middle East. “The combination of quad-core power with renowned HP performance will enable customers to take workstations where they’ve never gone before.” As users demand more from their machines, the prospect of multi-tasking on high specification workstations quickly and efficiently is going to become more appealing to customers according to HP. Jim Campbell, marketing manager at HP EMEA, explained: “Technology has changed. The type of work users are doing has changed…it all comes down to productivity and providing users with the opportunity to work to their specifications…the demand for performance never stops.” “Workstations are getting cheaper and more affordable. The PC is outgrown. You can use the same applications on a workstation and price commoditisation has made them more accessible to consumers,” he concluded.

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