Samsung targets Saudi WiMAX revolution

Samsung Electronics and Bayanat Al-Oula for Network Services, a leading emerging alternative telecom services provider in Saudi Arabia, are teaming up to deploy the largest mobile WiMAX network in the region to date.

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By  Duncan MacRae Published  January 16, 2007

Samsung Electronics and Bayanat Al-Oula for Network Services, a leading emerging alternative telecom services provider in Saudi Arabia, are teaming up to deploy the largest mobile WiMAX network in the region to date. The deal will see Samsung supply mobile WiMAX equipment and devices to Bayanat Al-Oula during the next two years and will result in the largest mobile WiMAX deployment in the Middle East region. Bayanat Al-Oula plans to launch commercial services based upon mobile WiMAX technology in Riyadh, Jeddah, Dammam and Makkah before expanding its availability across more territories in KSA. Since the establishment of Bayanat Al-Oula in 2004, the company has been actively developing its networks and operations to serve the Saudi Market. Abdulmajeed Elshawa, CEO of Bayanat Al-Oula, said: “We envision that Mobile WiMAX will revolutionise data services in the same way that mobile network technology revolutionised voice services.” “Data services, such as high-speed internet access, video and audio streaming, and wireless VPN connectivity will transform the way end-users use these services and significantly enhance their value,” he added. “The combination of Samsung’s expertise in Mobile WiMAX technologies and Bayanat’s innovation, market knowledge and commitment to delivering value to customers will transform the telecoms industry in Saudi Arabia,” Elshawa concluded. Kitae Lee, president of Samsung Electronics Telecommunications Network Business, said: “Mobile WiMAX will play an important role in advancing Saudi Arabia’s telecommunication industry and Samsung is very proud to be a contributor to the Saudi Arabian market. Samsung will continue to create and produce products that will lead the entire Middle Eastern region into a new era of telecommunications.”

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