HP and Microsoft take aim at Middle East server channel

The Middle East operations of HP and Microsoft have finalised a three-month project that has culminated in the launch of a regional OEM server channel programme. The initiative will allow resellers to source HP hardware that is pre-bundled with Microsoft’s server operating systems and OS licenses.

  • E-Mail
By  Andrew Seymour Published  January 15, 2007

The Middle East operations of HP and Microsoft have finalised a three-month project that has culminated in the launch of a regional OEM server channel programme. The initiative will allow resellers to source HP hardware that is pre-bundled with Microsoft’s server operating systems and OS licenses. Local partners were briefed on the programme at Microsoft’s Dubai HQ yesterday as the vendors revealed plans to roll out the scheme across the entire Middle East region. The move means resellers will be able to order HP server systems installed with a Microsoft operating system, rather than having to purchase the two products separately. Ryan D’Souza, product manager for industry standard servers at HP Middle East, claims the programme will provide the channel with a number of advantages. “The key benefits for resellers will be an increase in margin and an increase in the loyalty of their customer base. It gives the channel simplicity in terms of logistics as they are now able to procure all HP servers as well as Microsoft operating systems from their logistics partner. This provides a reduced cost in terms of how they manage their procurement,” he added. Tolger Altinordu, OEM director at Microsoft Gulf, insists the agreement will provide a “more convenient” way for companies to buy servers, particularly at the small business level where cost remains a key factor. He says the scheme will also provide resellers with special pricing policies to encourage them to invest in pre-bundled machines. A number of Microsoft OEM products are included in the overall HP portfolio, including Microsoft Windows Server 2003 R2 Standard Edition, Microsoft Small Business Server 2003 R2 Standard Edition, and Microsoft Small Business Server 2003 R2 Premium Edition. As part of the programme, HP will also offer 90-day phone-based installation support for the OEM software purchased. Resellers will be able to access a dedicated website to view the available configurations, but the management and maintenance of inventory will be handed by logistics partners. This includes distributors carrying HP servers and Microsoft software — such as Aptec and Tech Data in the UAE — as well as specific HP distributors such as Emitac. However, it will not include Microsoft distributors that don’t sell HP servers, such as Logicom or Mindware, although they will be free to procure from other distributors. While the partnership between HP and Microsoft in the Gulf builds on a global technology alliance that the pair have enjoyed for many years, D’Souza stresses that the newly-launched OEM channel programme has been designed specifically for Middle East partners. “The partnership on a worldwide corporate level means we are able to resell the operating systems, but this programme is very Middle East specific,” he explained. “It is not a programme you will find in France, Italy or any of the European countries.” According to D’Souza, around 80% of HP allies in the Middle East are also partners of Microsoft.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code