Adobe trains partners

Software giant Adobe has announced a series of training initiatives for its regional partners, graphic designers and end-users, in conjunction with Applied Digital Media Services (ADMS). ADMS has already got the project underway by providing onsite creativity digital media training services using Adobe’s latest software and solutions. The new agreement is hoped to significantly boost Adobe’s relationship with its Middle East and Africa-based market.

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By  Dawinderpal Sahota Published  January 4, 2007

Software giant Adobe has announced a series of training initiatives for its regional partners, graphic designers and end-users, in conjunction with Applied Digital Media Services (ADMS). ADMS has already got the project underway by providing onsite creativity digital media training services using Adobe’s latest software and solutions. The new agreement is hoped to significantly boost Adobe’s relationship with its Middle East and Africa-based market. Mohammad Khasrow, president at ADMS Dubai, said: “With an increasing demand for creative and design specialists in the regions, there is a growing need to address training requirements of the fast evolving video and graphics industry. Through our workshops we aim to highlight and explain the range of powerful new functionalities and user-friendly options available in Adobe’s newly introduced Acrobat 8, Creative Suite 2.3, Flash Professional 8, Studio 8, Dreamweaver, Fireworks and Photoshop software.” The first in the workshop series was held at the ADMS training centre in Knowledge Village, Dubai and was conducted by Adobe’s international experts including design evangelist Mohammed Jogie, Indesign product specialist Noha Edell and freelance animator and graphics artist Angie Taylor. Andrew Lindstrom, regional manager Middle East and Africa at Adobe, added: “Through our affiliation with ADMS and in association with Grapheast, we are providing partners and end-users with an interactive workshop environment where Adobe’s world-class experts could give participants live demonstrations of the various products and a platform to address their queries.”

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