IBM tours Saudi

IBM has pledged its commitment to power server partners in Saudi by undertaking a roadshow across Jeddah and Riyadh. The event, attended by business partners and IT customers, focused on IBM’s System i update to simplify IT ‘instant infrastructure’ and was carried out in association with local partner Saudi Business Machines (SBM).

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By  Dawinderpal Sahota Published  December 28, 2006

IBM has pledged its commitment to power server partners in Saudi by undertaking a roadshow across Jeddah and Riyadh. The event, attended by business partners and IT customers, focused on IBM’s System i update to simplify IT ‘instant infrastructure’ and was carried out in association with local partner Saudi Business Machines (SBM). Kevin Patterson, worldwide sales director at IBM, stated: “Every indication I have had so far by talking to customers in the Kingdom, is that it is a growing market where you have growing businesses, and System i is the perfect choice for it. The beauty of System i is that it targets all small, medium businesses and large corporations. We have customers that have ten users and others that have 10,000.” He believes that the KSA market is the largest in the Middle East and is therefore very important for System i. “In fact, one of our largest System i customers worldwide is actually here in KSA. I still view System i as growing worldwide, but it would not surprise me if the Saudi market outpaces what we do in the world.” Patterson also claims that System i is one of the least expensive solutions to own in terms of system maintenance, hardware, software, application software and system management. “In this respect, System i offers the most cost effective solution. Due to its many features, the user does not have to worry about the upgrade costs associated with other servers. With its ability to reduce the number of servers and associated staff required, the system frees the business-owner to turn his attention to the growing of his businesses,” he concluded. IBM’s push in the Saudi server segment follows the vendor’s recent vow to increase its exposure in this space. Speaking to Channel Middle East in October, Mourad Zohny, boss of IBM’s Business Partner Organisation, revealed: “This is an area where we have actually started to expand our coverage in terms of partners that are appointed to address this particular segment of the market, where we are not getting our fair share in comparison to other vendors.”

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