Acer outlines three-pronged market strategy

Notebook PC vendor Acer is embarking on a new three-pronged approach to addressing the worldwide markets it serves, including the Middle East.

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By  dawinderpal.sahota@itp.com Published  December 27, 2006

Notebook PC vendor Acer is embarking on a new strategy by adopting a three-pronged approach for the worldwide markets it serves, including the Middle East. Beginning from 2007, Acer plans to focus on three key areas — mobility, enterprise and convergence — which it claims will appeal most to customers as the PC world faces an ever increasing need for transformation. The move comes seven years after Taiwan-based Acer modified its operations to focus on ‘customer-centric solutions’ as opposed to manufacturing. Krishna Murthy, general manager at Acer Middle East, said: “Acer’s pursuit of innovation and constant attention to changes in customer needs has brought us to where we are today, and it continues to define the products and solutions customers will look for in the future.” In the mobility space, Acer claims that technology in notebooks and PDAs has only been modified by increasing battery power or making the unit lighter during recent times. The vendor claims this will change in the coming years as ultra mobile devices and wireless connectivity drive the need for new applications. Acer says that with the enterprise space experiencing a surge in demand for security and manageability, it plans to focus on issues concerning server consolidation to satisfy this demand. The notebook giant has also stated its ambition to become a major player in the convergence market, paying particular attention to implementing web-based content in the home entertainment sector. “Acer’s commitment to breaking down the barriers between people and technology has always been a key driver in how we create the existing and new technologies and our new focus will enable us to keep fluid and help direct the latest market and product trends,” added Murthy.

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