Nawaiya set to finally launch innovative ILM handset

Industry newcomer Nawaiya has unveiled the region’s first mobile handset capable of receiving live satellite television content and other media, including stock updates.

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By  Ronan Shields Published  December 30, 2006

Industry newcomer Nawaiya has unveiled the region’s first mobile handset capable of receiving live satellite television content and other media, including stock updates. The handset, known as the Interactive Lifestyle Manager (ILM), will be launched later this month in the Middle East. The company revealed it was in the final stages of negotiating distribution deals with channel players in key GCC markets at the time of press. Originally set down for launch immediately after GITEX Dubai in November, Nawaiya chairman Sami Issa conceded that protracted negotiations with prospective channel partners had delayed the commercial introduction of the ILM until this month. “We had hoped to have our distribution deals sealed for a December launch but they have been delayed due to a number of companies demanding exclusive distribution rights,” said Issa. He added that the company was still to confirm a recommended retail price for the handset but suggested it would be competitive with rival PDA and smartphone offerings currently available on the market. Issa said the new handset featured the best of mobile handset and notebook PC applications. “We are confident that the ILM can find a niche between the laptop and PDA market,” claimed Issa. “We feel that the ILM will create a new sub-category in the market, whereby one device meets the demand for business, leisure and entertainment content.” Issa says the company has customised the handset specifically to meet the demands of consumers in the Middle East. “We have designed the handset with Middle East consumers specifically in mind,” said Issa. “The vast majority of PDAs currently available on the market are designed for consumers in the Far East and Western markets. “However, the ILM is the first device specifically designed to suit local tastes. We are confident that this strategy will offer significant rewards as the Middle East has one of the most buoyant global handset markets. Issa said the company believed the handset would kickstart the company’s expansion plans in the region. “We are forecasting double digit sales growth for the product in the Middle East over the next five to seven years,” he said. ILM is the first device capable of streaming live television content, via satellite, introduced to the region using Wi-Max and 3.5G wireless broadband technology. The device also supports both Windows XP and Vista platforms.

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