Cisco and Etisalat team up for managed services drive

Networking behemoth Cisco and telecoms powerhouse Etisalat have teamed up to take managed services delivery to the next level in the Middle East. The two companies have signed a strategic alliance to bring global standards to managed services delivery for Etisalat’s corporate and small and medium business (SMB) customer base.

  • E-Mail
By  Stuart Wilson Published  December 17, 2006

Networking behemoth Cisco and telecoms powerhouse Etisalat have teamed up to take managed services delivery to the next level in the Middle East. The two companies have signed a strategic alliance to bring global standards to managed services delivery for Etisalat’s corporate and small and medium business (SMB) customer base. “Our partnership with Cisco furthers Etisalat's commitment to offer total solutions while maintaining one interface with our valued customers,” said Ahmad Abdulkarim Julfar, chief operating officer at Etisalat. “With Etisalat’s regional and UAE market knowledge and Cisco’s global expertise, we can ensure the provisioning of advanced and unique services to our valued customers. These solutions include state-of-the-art managed data, security, unified communication and video services.” Etisalat and Cisco plan to cooperate in several areas including wireline and mobile infrastructure, managed ICT services development and building, while also addressing the needs of the fast-growing real estate sector in the UAE. “The demand for managed ICT Services is increasing dramatically in the region,” said Samer Alkharrat, Cisco Gulf general manager. “The partnership with Cisco will help Etisalat reap benefits by consistently reducing IT costs while increasing employee productivity and the level of services in the country. Cisco’s Managed ICT services solution removes much of the burden associated with the enterprise's operational expense and overhead, thus allowing businesses to optimise cost and focus on their core business.' Tarek Jundi, Cisco regional manager, added: “We will be working with Etisalat’s sales, marketing and engineering teams in developing those services and taking them to market. We will make sure Etisalat is supported with the right level of resources from Cisco to help them succeed in the UAE market with managed ICT services.” The two companies claim that the strategic agreement transforms Etisalat into a supplier capable of providing customers with full lifecycle management from preparation and design through to installation, final deployment and support. Using this approach, Etisalat reckons that it will be able to offer services that extend into customer premises relieving them from many of the hassles associated with network management. While managed services are well established in the US and Europe, the Middle East market continues to play catch-up. Cisco is working hard to forge agreements with service providers in the region that allow them to deliver comprehensive, high-quality IT services, which the vendor claims results in greater reliability and availability for customers. In addition to the managed services agreement Cisco has also committed its continued support to Etisalat’s migration to an all-IP network.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code