Reuters TV enhances monitoring capability

Teletrax, the global broadcast intelligence company, has reached agreement with Reuters Television to expand its monitoring footprint in key strategic worldwide regions to satisfy the growing needs of the news agency.

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By  Vijaya Cherian Published  December 2, 2006

Teletrax, the global broadcast intelligence company, has reached agreement with Reuters Television to expand its monitoring footprint in key strategic worldwide regions to satisfy the growing needs of the news agency. At a press conference, Teletrax executives outlined the expansion of services to be provided to Reuters and Teletrax’s new services: software tools to watermark content in both standard definition and High Definition formats; upgrades for watermarking digital, broadcast-quality MPEG-2 video files and for facilitating network integration into existing production systems; an easier-to-use interface; and an enhanced underlying technology that inserts a more robust, yet still imperceptible, watermark. Teletrax will add more than 30 new channels to its current global monitoring capability beginning in January 2007. To service Reuters’ needs, Teletrax will build monitoring sites in Dubai, Taiwan, South Korea and Istanbul. Reuters requested the additional channels to track its news broadcasts more comprehensively across the globe, with these geographic areas becoming increasingly important to its activities. “The data we receive provides us with very valuable editorial, marketing and developmental information, and has become central to our broadcast operations,” says Tony Donovan, managing director, Reuters TV. “With this partnership, we wish to expand the territories in which we monitor video so we are able to build a more detailed, complete, and global picture of how broadcasters use our news content.”

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