Canon names GIBCA as UAE business solutions distributor

Canon Middle East has bolstered its Middle East route-to-market, naming GIBCA as its official distributor for Canon business solutions in the UAE.

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By  Stuart Wilson Published  December 12, 2006

Canon Middle East has bolstered its Middle East route-to-market with the appointment of GIBCA as its official distributor for Canon business solutions in the UAE. The move to appoint GIBCA also means that Canon is moving away from its former two-tier go-to-market model for business solutions in the UAE. GIBCA will take responsibility for direct sales, marketing and services through an integrated structure and dedicated sales force, which will take control of all Canon business solution sales in the UAE. Canon claims that integrated service offerings and closer ties with its distributors in multiple product areas will mean greater benefits for its customers in the UAE. “GIBCA has been appointed as a new distributor alongside National Store, the long standing distributor of Canon for photo and video products in the UAE,” said Gordon Jones, president of Canon Middle East. “GIBCA will be responsible for Canon business solutions in the UAE.” “This announcement marks an important step towards the realisation of Canon’s potential in the UAE,” Jones added. “The move will drive forward Canon’s business solutions and bring us closer to our customers through improved communication and a stronger direct sales operation.” As a direct sales operator in the UAE, GIBCA will work with small and medium businesses as well as large accounts and government projects, helping these customers to improve business efficiency through the deployment of Canon solutions. Sheikh Sultan S. Al Qassimi, managing director at GIBCA, said: “As an official Canon distributor we are committed to bringing total Canon business solutions to the customer and to providing the excellent pre and post-sales support expected from a world-class company like Canon. Our ultimate objectives are to be number one in market share with excellent customer satisfaction.” Canon’s business solutions portfolio focuses on IT products, solutions and services for both the office and professional print environment.

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