BDL gets Creative in Saudi

Digital entertainment vendor Creative Technology has inked a deal with Riyadh-based distributor BDL to carry its product range in Saudi Arabia.

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By  Dawinderpal Sahota Published  December 4, 2006

Digital entertainment vendor Creative Technology has inked a deal with Riyadh-based distributor BDL to carry its product range in Saudi Arabia. Jordan Lee, sales manager at Creative, said: “We are delighted to announce our partnership with BDL. Saudi Arabia has always been our primary focus and with the support of BDL we hope to further strengthen our presence in the Saudi market.” He continued: “At Creative, we offer products that similarly tread between the traditional IT channels and the fast growing CE channels. Creative's diverse range of products offers premier digital solutions; we believe BDL is able to support us to further penetrate the growing CE market in the Kingdom.” Osama Mekawi, PR manager at BDL, added: “BDL's goal has always been to strengthen and expand our product portfolio and emphasise on offering exceptional service to our sales partners. It's our privilege to add a globally renowned brand like Creative to our portfolio.” Computer component and system distributor BDL sells into a channel network of more than 480 active resellers across the Kingdom and boasts distribution rights for vendors such as Acer, Intel, Lenovo, MSI and Lexmark.

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