Park Hyatt commissions own perfume line

The Park Hyatt has commissioned the skills of French master perfumer, Blaise Martin, to develop a line of unique scents, not only for its guest amenities; but also for the hotel itself

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By  Sarah Gain Published  December 6, 2006

The Park Hyatt has commissioned the skills of French master perfumer, Blaise Martin, to develop a line of unique scents, not only for its guest amenities; but also for the hotel itself. By creating its own fragrance line, the Park Hyatt Dubai is taking the luxury experience to a whole new sensory level, according to the hotel’s marketing communications manager, Maria Warner. “Scent is under-leveraged as a marketing device,” explained Warner. “Sensory branding has shown to be key in helping to build a customer’s emotional attachment with a brand — by systematically targeting all the senses we are providing real, all-round luxury.” Martin confirmed that scent can be a powerful trigger for memories. ”By giving the Park Hyatt Dubai its own unique scent, this will become an integral part of the customer experience here. And when they’re back at home, they smell some similar fragrance and it brings with it all the memories of their stay.” Having already created in-room amenities for six other Park Hyatts around the world, Martin took inspiration from the interior and exterior design of the hotel to create a room spray with head notes of vanilla, which will now be used to scent public areas and elevators. In addition, a signature line of in-room amenities, including shampoo, conditioner, shower gel and moisturising lotion is available, as is an Arabic-inspired unisex fragrance that can be purchased by visitors to the hotel. Martin will now be turning his attentions to developing a signature range of fragranced oils for the Park Hyatt’s Amara day spa.

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