Showtime wins rights for Premier League

Showtime Arabia has the exclusive broadcast rights to three seasons starting in August 2007.

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By  Vijaya Cherian Published  November 28, 2006

Showtime Arabia has acquired the broadcast rights for the Premier League. The network has the exclusive broadcast rights to three seasons starting in August 2007. “We are extremely pleased to have awarded the broadcast rights to Showtime Arabia,” says Richard Scudamore, chief executive of the Premier League. “We believe Showtime Arabia has the perfect platform on which to further raise the profile of the Premier League in a region which has shown great appetite for football. We look forward to working with them to bring all of the very best of the Premier League action to homes across the region”. The Premier League claims that it is the most widely watched football competition in the world. Premier League matches are broadcast every week during the season in over 200 countries around the world and claimed to be followed by over a billion fans. “Acquiring these rights is in line with Showtime Arabia’s strategy to provide our customers with the very best in entertainment, including exclusive premium sports, movies, and series,” says Faisal Al Ayyar, chairman of Showtime Arabia. “The Premier League’s choice of Showtime Arabia is a reflection of our leadership in the MENA region. Showtime Arabia values their trust and will work closely with them to execute a strategy which clearly articulates the high quality value of the League and leverages the strength of the Showtime brand and network across the region.” Showtime Arabia promises to set new standards for the production and broadcast of Premier League matches. It will broadcast the matches in both Arabic as well as English.

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