Arabian Travel Market answers exhibitors’ prayers

The organiser of May’s Arabian Travel Market (ATM) has introduced a series of initiatives, which it claims will improve the floor plan, ease parking and traffic congestion and ensure that all participants are strictly travel and tourism related.

  • E-Mail
By  Gemma Greenwood Published  December 4, 2006

The organiser of May’s Arabian Travel Market (ATM) has introduced a series of initiatives, which it claims will improve the floor plan, ease parking and traffic congestion and ensure that all participants are strictly travel and tourism related. The measures, which were announced at last month’s World Travel Market (WTM) by Reed Travel Exhibitions (RTE), respond to criticism by exhibitors at this year’s ATM that real estate stands dominated the floor space, impeding traffic flow and that insufficient parking facilities and Dubai’s notorious heavy traffic prevented some delegates from attending the event. Some participants such as Leading Hotels of the World, Visit Britain, and Maison de la France were so disappointed by the ATM turnout and the poor traffic flow around their stands that they threatened to pull out of the 2007 event unless RTE re-thought ATM’s structure. “After carefully collating and listening to both exhibitor and visitor feedback, we have decided to have the international arenas at the core of the show with the GCC and UAE arenas flanking them [either side],” explained Chris Chackal, group exhibitions director, overseas events, RTE. “We are also introducing a dedicated pavilion for tourism developments, but will restrict participation to projects that are specifically related to the travel and tourism industry.” In defence of his decision to permit large real estate projects to exhibit – a move that goes against the wishes of several participants and visitors – Chackal said: “Visitors have told us it is important for them to be updated on the latest developments so that they can better plan their business requirements.” He also told ATN he had turned away “several real estate companies” from the exhibition because the product they wanted to showcase was not travel or tourism related. According to Saleh Mohamed Al Geziry, deputy manager, overseas promotions at Dubai’s Department of Tourism and Commerce Marketing (DTCM), the extension of the Dubai International Convention & Exhibition Centre (DICEC) where ATM will take place (May 1-4), will see 750 additional car parking spaces created. RTE has also partnered with Dubai DMC Net Tours to organise ground arrangements for ATM delegates, which will include shuttle services between hotels and the venue. Other initiatives include upping Hosted Buyers numbers by 58% to 150, 60% of whom will originate from the GCC. The buyers, who will stay at Dubai’s three Hyatt International properties, will largely represent the MICE and luxury markets. RTE promises an “improved seminar programme” featuring some “high profile speakers”, covering topical issues such as medical tourism, cruising, Hajj and Umrah and the low cost accommodation market. Chackal said he expected ATM visitor numbers to increase at least 10% this year and that new exhibitors such as Bangladesh and Zimbabwe had requested a stand for 2006. More than 86% of last year’s exhibitors had already booked their space for 2007, he added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code