Canon soups up PowerShot A series

Canon has launched a new addition to its PowerShot A family called the A710 IS, which is the first camera in the series to feature optical image stabilisation.

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By  Cleona Godinho Published  November 23, 2006

Canon has launched a new addition to its PowerShot A family called the A710 IS, which is the first camera in the series to feature optical image stabilisation. The compact A710 IS includes a 7.1 megapixel sensor, in contrast to its $349 A700 sister, which includes a smaller six-megapixel CCD. The new snapper also boasts a 6x optical zoom and a new overexposure warning feature, which indicates areas of overexposure in captured images. Additionally, the firm has added in-camera artists effects for those who want to spruce up their pics. Although there are a number of enhancements, the A710 IS still maintains many of the features of the A700, including a range of shooting modes, full manual control, VGA movie recording, ISO 800 shooting and a 2.5-inch LCD screen. Both models also include optical viewfinders. According to Canon, the PowerShot A710 IS’s ISO 800 and High ISO Auto mode complement the optical image stabiliser by enabling high standards of flash-free shooting in low light or indoor environments. “The PowerShot A710 IS answers the call from consumers who want high image quality combined with professional capabilities at an accessible price,” stated Anurag Agrawal, general manager of sales and marketing at Canon Middle East. Canon’s latest A710 snapper is currently in stores across the region.

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