Canon parades kit

Canon is making its mark at GITEX this year by launching a staggering 50 products for consumers and businesses alike

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By  Jason Saundalkar Published  November 22, 2006

Canon Middle East is marking its presence by launching not one, but a staggering 50 new consumer imaging and business solutions at GITEX, including what the company claims is the world’s smallest camcorder in the HV-10E. The HDV1080i is being promoted alongside products such as the D-SLR-EOS 400D camera and its Compact Photo Printer Selphy ES1, in addition to new lines of colour photocopiers, scanners and A3+ photo printers. Returning for its eighth GITEX appearance, the company hopes to become the number one imaging solutions brand in the Middle East in 2007. “The Middle East offers a very unique market for the technology sector, its statistics, together with its economic, political and social reforms. 50% of the population is aged under 30 and offers high disposable incomes,” according to Mohamed Salama, marketing manager, Canon Middle East. “The population in the region is very tech-savvy and well educated and they are interested in exploiting technology. We are expanding our portfolio drastically and offering strong propositions and incentives for our partners and customers.” Featuring a studio with a photographer and models participating in a live fashion shoot at its stand, Canon is also showcasing its new titanium finished Digital Ixus 900Ti and its new range of large format printers. “This year Canon Middle East is launching more products than ever before. GITEX allows us to be present side-by-side with other major key players in the industry,” Salama comments. Canon’s new iR7105 prints 105 pages per minute and can be configured with a number of different finishing options. The company now has 27 laser products under its belt, with Quick First Print technology (QFP), combining on-demand fixing and toners, pinpointed as the key development for the range. “We are building on our previous ranges with a more distinct segmentation of products aimed at better defined target groups. GITEX enables us to reach and communicate to the widest possible audience all under one roof,” Salama concludes.

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