Acer targets top three

Acer reckons that it is in prime position to become one of the top three PC vendors globally during the course of 2007.

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By  Stuart Wilson Published  November 21, 2006

Acer reckons that it is in prime position to become one of the top three PC vendors globally during the course of 2007. Emanuele Accolla, VP at Acer EMEA, said: “Acer is now the number four PC vendor worldwide and we are going after the number three position very aggressively. We hope to have taken third spot by the end of next year behind only HP and Dell.” The MEA region is certainly playing its part with Acer sales in the region continuing to impress. The company’s presence at this year’s GITEX is providing the perfect opportunity for Acer to showcase its expansive product portfolio and interact with channel partners and customers alike. “This year’s GITEX has been excellent for Acer so far,” added Accolla. “Dubai is starting to become a hub for the entire MEA region and this has been reflected in the number and quality of visitors that we have been meeting on the stand. I have had a meeting with some members of the City Council of Johannesburg who came here with a view to discussing their PC purchasing requirements. That shows the reach that GITEX now has.” Acer is also celebrating its third quarter performance in the UAE with the vendor named as the number one vendor in the PC sector by research houses. Acer has had some major corporate success stories in the UAE winning major tenders with names such as Emirates, Etisalat and also government ministries.” “Being named number one is great news for Acer because the UAE is a key market in the wider regional context,” added Accolla. “We have seen some strange pricing from some other vendors recently that indicates that they may be dumping some excess inventory here on an opportunistic basis. We would never do that because the UAE is such a strategic market for Acer.” Accolla claims that Dubai is a natural location to base its MEA operations out of, but the company has also invested significantly in building up on the ground presence throughout the region — both through its own presence and also through partners. “We are now manufacturing desktops in Saudi Arabia with our partner AEC and have won several major contracts in the Kingdom,” added Accolla. “There are still huge growth opportunities in MEA. In Western Europe the total PC market is growing at 10% year-on-year. In MEA, notebook sales are climbing by up to 30% each year and desktops are growing at up to 15%. Countries such as Egypt still have huge untapped potential.” Accolla and the Acer team are also upbeat about the hike in sales that the eagerly anticipated launch of Windows Vista is expected to create. “It is an exciting product launch for Acer,” added Accolla. “We expect this to have a positive impact on sales early next year — especially at a consumer level.”

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