Belkin readies for VoIP ban removal

American-based Belkin expects the current VoIP restrictions to be waved by year’s end and has positioned itself as a VoIP hardware specialist

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By  Jason Saundalkar Published  November 21, 2006

BELKIN is overlooking restrictions in the GITEX host city to launch its new Skype WI-FI telephone. Present in the market since 1982, the US-based company expects the current Etisalat ban on Skype to be removed in the new year, when demand for the product will kick off. “The N1 wireless router, part of the first series, is our key product launch, yet we are also hoping to promote the WI-FI telephone which offers the Skype interface. Guests are attending here from across the Middle East and Africa, so our only restriction is in Dubai,” comments Andre Van Rensburg, country manager, Belkin. “We are hoping Etisalat will open up the program at the start of the new year and we will gain a big share of that market.” Van Rensburg believes the widespread access to free wireless in the region will prove the chief selling point for the new telephone, with businessmen traveling regularly expected to be significant end users, due to the reduction in telephone costs, which it offers. This is Belkin’s third year independent from distributors at the show, which it hopes will provide visitors with a broader knowledge of its products on the market. “We are still a relatively new name, so we want to increase our visibility, and this is a big opportunity for us to do that. Wireless technology is taking off here and we want to be part of that growth,” van Rensburg says.

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