Panasonic living the HD life

Japanese electronics giant Panasonic has chosen this year’s GITEX at which to present its ‘living in high definition’ theme, meaning visitors to its hall three stand can find the company demonstrating and launching all manner of high-definition (HD) products and solutions as it looks to position itself as the region’s leading digital lifestyle provider.

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By  Matthew Wade Published  November 21, 2006

Japanese electronics giant Panasonic has chosen this year’s GITEX at which to present its ‘living in high definition’ theme, meaning visitors to its hall three stand can find the company demonstrating and launching all manner of high-definition (HD) products and solutions as it looks to position itself as the region’s leading digital lifestyle provider. “High definition is not just about watching superb quality content, which itself will soon start being beamed into this region, but it’s also very much about shooting and creating your own,” says Atsushi Hinoki, who is the general manager of corporate communications for Panasonic Marketing Middle East. Arguably the star of Panasonic’s show booth this year is a real big-screen wonder in the form of a massive 103-inch plasma TV, which Panasonic claims is currently the world’s largest. This seriously high-end release is due to hit the Middle East market, priced approximately AED200,000 (or US $54,500) in the next couple of months and offers a whopping 1920 x 1080 pixel resolution. The company’s booth also includes a Blu-ray Home Theatre System demonstration, Blu-ray disc burner drives for use inside desktop PCs and HD-ready video capture devices. Panasonic is also this week launching a new raft of Lumix-branded digital still cameras, which are aimed squarely at the ‘point-and-shoot’ consumer photography market. “High definition has been called by some the biggest thing to happen to television since colour, and we have capitalised on this development by going a step further and launching end-to-end solutions,” adds Hinoki, “These solutions really begin with HD content creation, captured using high-definition broadcasting equipment, and then extend all the way on to home viewing, recording, editing and storage, using a high-definition plasma display and a full home theatre system.”

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