Acer scores US $1 million school contract

Market leading hardware vendor Acer Middle East has chosen this GITEX week to reveal details of a huge new UAE education deal.

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By  Matthew Wade Published  November 20, 2006

Market leading hardware vendor Acer Middle East has chosen this GITEX week to reveal details of a huge new UAE education deal. The contract, which is with Sharjah Ministry of Finance, was agreed one week ago and will see Acer and its value added reseller NTS provide 1200 Veriton small factor PCs and LCD monitors worth over one million US dollars in total. The firm's regional corporate sales manager, Sanjay Kachroo, explained: "Although our deal is with the Ministry of Finance, it's actually the Ministry of Education that will benefit, as these machines will be deliver into classroom labs in 30 schools throughout the Emirate." Kachroo predicted that NTS will install and configure the 1200 systems in the schools during the first week of December. NTS will then also provide hardware support for the next three years. This deal is the latest in a long line of large recent education and corporate contacts for Acer. It sees, for instance, sees Acer selling into the Sharjah schools identical PCs to those just recently sold to Emirates Airlines. "We are the number one education supplier here as far as IT is concerned," claimed Kachroo, citing other recent deals such as those with the Jordanian Ministry of Education (in which Acer agreed the sale of $15 million of hardware) and Oman and Bahrain education contracts (both US $1.5 million deals). Acer has been ultra-focussed on growing its enterprise market share over the last year, a sector which Kachroo belives sits perfectly alongside that of education. "We're very strong in the UAE right now, particularly thanks to our recent Emirates Airline deal," he stated. "Now we want to continue and expand more regionally; to really improve our market share across the Middle East." There are certainly major opportunities around, he adds, even despite the enterprise sector growing at a slower rate than the SMB market. "Telecoms markets are being liberalised right across the region. That's a great opportunity," he said. "And with oil prices high, oil firms are also a big opportunity, in that they have the funds to upgrade their infrastructures."

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