Orange helps real estate firms make more money

Orange’s ‘Solutions for Operators’ can help real estate and property companies turn themselves into providers of value added telecommunications services.

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By  David Ingham Published  November 19, 2006

Orange Business Services, a division of France Telecom, is focusing on its Solutions for Operators service at this week’s GULFCOMMS exhibition. Using a combination of products and services, Orange helps operators develop a broad range of fixed and mobile services, using flexible IP technology. One large customer segment for Solutions for Operators is real estate developers, which can hire Orange to design, build and manage the telecoms infrastructure within their developments. By offering advanced services such as wireless internet access, developers can open up a potentially lucrative new revenue stream. “Established telecoms operators and service providers have to face an increasingly competitive environment,” said Lionel Reina, vice president, Eastern Europe, Middle East & Africa. “With the GCC’s building boom, new competition here includes real estate developers, who are increasingly willing to become local campus and regional operators. The opportunity for them is attractive as broadband development grows rapidly in the MENA region.” Orange Business Services, which was known as Equant until June, has been in the region for 15 years and employs 1400 people throughout the Middle East. It is currently working with Solidere to provide communications solutions to Solidere customers and is scheduled to make a joint announcement with Etisalat on November 20.

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