Black belt Bill jets in

Lenovo chief executive officer William Amelio jetted into the United Arab Emirates yesterday afternoon to attend his first GITEX and support the hardware vendor’s local team.

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By  Stuart Wilson Published  November 19, 2006

Lenovo chief executive officer William Amelio jetted into the United Arab Emirates yesterday afternoon to attend his first GITEX and support the hardware vendor’s local team. Amelio, who holds a black belt in karate, was full of fighting talk and was keen to explain how Lenovo was a ‘new world company’ capable of bring the very best products to the Middle East. “While our Chinese roots are a strong part of our heritage, we are truly a global company now, with roots just as strong from all parts of the globe,” he said. “The native languages might be different, but the language of technology and winning in the marketplace is the same,” Amelio added. To ensure Lenovo is capable of winning in the local market, the vendor has currently committed 25 staff to the region. In addition to helping build the hardware vendor's profile in the Middle East, this team has focused on building a strong channel and ensuring end users have the touch points they need to do business with Lenovo. “The team in the region has grown to 25 people between the UAE, Egypt and Saudi Arabia,” said Amelio. “New channel programmes have been put in place, and the partner network expanded. In terms of product availability, new releases hit the Middle East at the same time as they hit other global markets. So we’re in pretty good shape,” he added. As for GITEX itself, Amelio said he’s thrilled to be here, but wishes he could stay just that bit longer. “Being my first visit, there’s so much I’d like to see...I know that GITEX Dubai has grown in size significantly over the years, and this is an admirable achievement,” he added.

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