Almasa plots in-country hubs to aid growth

Almasa has confirmed plans to strengthen its Middle East distribution model by opening dedicated in-country operations in two of the region’s largest markets. The company intends to establish subsidiaries in Egypt and Saudi during the next few months as part of an ambitious expansion plan being led by new regional director Abdul Rahman Safadi.

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By  Andrew Seymour Published  November 16, 2006

Almasa has confirmed plans to strengthen its Middle East distribution model by opening dedicated in-country operations in two of the region’s largest markets. The company intends to establish subsidiaries in Egypt and Saudi during the next few months as part of an ambitious expansion plan being led by new regional director Abdul Rahman Safadi. Safadi — a 10-year Almasa veteran who previously ran its sales operations — is expected to work closely with Almasa’s Dubai-based senior management team to oversee the project. However, he will retain complete responsibility for ensuring the expansion goes to plan. In addition to forming the offices, Safadi will take control of staffing, budget planning, credit control, logistics and service. Frank Sheu, CEO of Almasa IT Distribution, said: “We have carefully analysed the markets of the Kingdom of Saudi Arabia and Egypt from a distribution perspective over the last couple of month and are convinced that these emerging markets offer a great opportunity for our company to extend both its business operations and geographical coverage. We will undertake major investments in local staff and onsite warehousing facilities over the next month in recognition of the markets’ potential.” He added: “We are not only talking about extending our geographical coverage and enhancing customer value, but we will clearly deliver and meet this objective. Both the Saudi Arabian and Egyptian customers will benefit from our expansion in various aspects: Almasa IT Distribution is one of the leading IT distributors in the region and this goes along with strong warehousing capabilities and credit facilities as well as unrivalled knowledge of the channel,” concluded Sheu. Meanwhile, Safadi’s previous sales duties have been passed across to Manoj Panchal who joined Almasa earlier this month. Panchal has over 12 years’ experience in sales and marketing, including stints at Tech Data and Mindware. He also worked for IT solutions provider Alpha Data. Headquartered in the UAE, Almasa boasts a main logistics hub in Jebel Ali and provides in-country logistics services in Dubai, Riyadh, and Kuwait for customers in the Middle East and North Africa. The company boasts an extensive product portfolio containing vendors such as Avaya, AMD, Hitachi, HP, Intel, Samsung and Symantec.

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