Zebra kicks off new channel partner programme

Printer vendor Zebra has extended its ‘partnersfirst’ suite of channel programmes by launching its new ‘technology partner programme’. The scheme is aimed at companies that provide complementary products and services to Zebra's offering, and has been implemented in an effort to achieve its target of double-digit growth.

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By  Dawinderpal Sahota Published  November 16, 2006

Printer vendor Zebra has extended its ‘partnersfirst’ suite of channel programmes by launching its new ‘technology partner programme’. The scheme is aimed at companies that provide complementary products and services to Zebra's offering, and has been implemented in an effort to achieve its target of double-digit growth. The programme offers a range of sales and marketing benefits to participants, including technical assistance and access to custom application support. In addition, it provides access to the latest software and firmware tools to allow effective integration of Zebra products with its partners’ software solutions. Zebra is also instigating a ‘partnersfirst matchmaking’ scheme. The initiative encourages technology partners to pair up and distribute through the Zebra hardware reseller network to provide an integrated solution to end user customers in various verticals and markets. Paul Garner-Evans, regional sales manager Middle East Africa and India at Zebra, said: “The technology partner programme will create loyalty among partners who influence or recommend Zebra products as part of an overall solution. Companies are increasingly looking for integrated solutions from independent providers, particularly those businesses serving fast growth markets, such as the postal market and the retail sector. Joining the scheme means that partners can get the best out of their relationship with Zebra and see a faster and greater return on investment. Partnersfirst now caters for an even broader spectrum of partners and the new programme represents true value-add from a mutual relationship,” he concluded. Zebra’s technology partners are not typically printer resellers, but application software vendors or professional service providers who recommend the purchase of Zebra products when developing overall solutions. They tend to include ISV’s, system integrators and alliance partners.

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