Etisalat reaches cash-strapped surfers

Etisalat has followed Bahrain telco Batelco’s lead by introducing a cut-price, ‘time-limited’ broadband internet package for home users costing just AED99 per month.

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By  Matthew Wade Published  November 15, 2006

Etisalat has followed Bahrain telco Batelco’s lead by introducing a cut-price, ‘time-limited’ broadband internet package for home users costing just AED99 per month. Available from November 16, Etisalat is billing this 256Kbits per second connection package as an “affordable alternative for high-speed internet browsing and e-mailing”. The monthly subscription charge of AED99 (US $27) is based on a 15-hour per month surfing limit and is AED50 cheaper than Etisalat’s unlimited 256Kbps package. Customers can also sign-up for a one-year contract option, whereby they receive free broadband internet installation and free usage for one month (15 hours). With this new value package, customers will have access to an online facility to monitor their usage and will also receive e-mail alerts when reaching 80%, 90% and 100% of their monthly time limit. Abdulla Hashim, the assistant general manager of marketing at Etisalat, said today that the new package had been crafted in response to customer demand. “Based on our analysis, we do believe there is a significant segment of the UAE internet customer base who are underserved in terms of an attractive entry-level pricing structure that takes into account their usage characteristics,” Hashim said. “We are delighted to unveil this new Al Shamil package especially for them, and confident that it will be well received and further Etisalat’s goal of delivering the high-speed broadband advantage to as many people as possible.” Should users of the service need to surf for longer than 15 hours during the course of a month, the cost for each additional hour online has been set at AED2.99 (US 81 cents). The launch of this value internet packages comes in the same week that Bahraini telco Batelco announced the great success of its own BD10 (US $26) 256Kbps broadband package. This cut-price net service was launched back in September after months of fighting between Batelco and the country’s regulator.

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