Sony designs studio for Arab News Agency

Sony Professional Solutions & Services has put in place a three-camera studio worth US $850,000 for Arab News Agency, an Egypt-based news wire agency.

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By  Vijaya Cherian Published  October 5, 2006

Sony Professional Solutions & Services has put in place a three-camera studio worth US $850,000 for Arab News Agency, an Egypt-based news wire agency. The studio is the first phase of the agency’s efforts to expand with more offices in the Middle East, Europe and America. “This studio is based on the BVP E30 cameras and DVS 9000 switchers,” says Hany Baratella, sales manager for Sony Professional Solutions & Services. “The project was awarded in June and was completed by the end of September. It was locally built in our warehouse in Jebel Ali and has been commissioned in Egypt,” he adds. ANA has major expansion plans. As part of these plans, ANA intends to upgrade its existing facility and add more ENG equipment as well as build new OB vans. Speaking about this project and its implications, Baratella says: “People tend to think that Sony only works with big corporations and our pricing is not competitive enough for private investors. However, this project proves them wrong. This project shows that we are competitive for private investors as well. The private market, even with their cautious investment, seems to realise the value of going with big suppliers like ourselves.”

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