WTM to air burning industry issues

Airlines, China, technology and sustainable tourism are four of the key themes that will dominate this month’s installment of World Travel Market (WTM), the event’s organiser, Reed Travel Exhibitions (RTE) has revealed.

  • E-Mail
By  Gemma Greenwood Published  November 2, 2006

Airlines, China, technology and sustainable tourism are four of the key themes that will dominate this month’s installment of World Travel Market (WTM), the event’s organiser, Reed Travel Exhibitions (RTE) has revealed. The first pan-industry conference on bilateral tourism relations between China and Europe, entitled China: The Future of Travel, will take place on Monday November 6, the opening day of the event, which takes place at ExCel London until November 9. Delegates will learn about China’s complex business practice and discuss ways for the international travel and tourism industry to engage with this market, from both and inbound and outbound perspective. The role the airline sector plays in the global travel industry will be debated on Tuesday 7 and Wednesday 8, led by keynote speaker, Giovanni Bisignani, director general and chief executive, IATA. Entitled Synergies for Future Growth – Aviation and Travel and Tourism: Partners in the same industry, the two-day conference will discuss regulatory developments, collaborations, the future for travel intermediaries, as well as case studies on carriers such as BA. The third conference to be staged at WTM, which is organised in conjunction with Travolution, focuses on online travel, and discusses how the travel industry can benefit from new media in a consumer-driven market. Travolution@WTM – Covering Travel in the Digital World, will comprise seminars on the first day and keynote speakers and panel discussions on the second. Travel technology consultant, Genesys, will also be organising seminars and workshops during WTM, covering topics such as how to maximise web potential, and global IT analyst, International Data Corporation (IDC) will reveal its predictions on the future of travel technology on November 7 at 2pm. Day three at WTM, Responsible Tourism Day (November 8), will see a programme of events highlighting the steps the tourism industry can take to promote and practice responsible tourism. WTM provides a forum for buyers and sellers from every sector of the international travel industry. WTM 2005 attracted a “record-breaking” 48,211 participants representing 202 countries and regions, according to RTE.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code