Emirates’ Stopovers brochure targets transit guests

The latest edition of Emirates’ Dubai Stopovers brochure boasts a raft of new products and packages aimed at luring business and leisure passengers transiting Dubai.

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By  Joseph Mortimer Published  November 16, 2006

The latest edition of Emirates’ Dubai Stopovers brochure boasts a raft of new products and packages aimed at luring business and leisure passengers transiting Dubai. Hotel and sightseeing packages now include optional features such hiring a chauffeur-driven Cadillac or a round of golf, in a bid to attract passengers who haven’t visited Dubai before. “Typically, passengers who are transiting Dubai, and those who have never visited Dubai before [would find the packages attractive],” said Ghaith Al Ghaith, executive vice president commercial operations worldwide, Emirates. “Our stopover packages are designed for all Emirates passengers travelling to or transiting in Dubai. The packages are particularly popular with our customers in Australia, South Africa, New Zealand, Germany, UK, Kenya, Nigeria, Mauritius and Austria.” The Dubai Stopovers brochure, which will be distributed through Emirates’ offices and travel agents worldwide, offers 53 hotels and apartments in city and beach locations. Packages can be booked prior to departure or upon arrival at Dubai International Airport. “We have enhanced the product and simplified booking procedures to give our customers even more value for their money,” added Al Ghaith. Other optional add-ons include an extended visa, car rental, or an Arabian Adventures welcome pack, which includes the Arabian Adventures Privilege discount card, offering discounts at retail and entertainment outlets. Package prices start from US $69 per person per night in a double room, including breakfast, 96-hour visa, hotel transfers, and meet-and-assist upon arrival, available to passengers travelling in any class. “Customers cannot book online yet, but we’re looking at possibilities,” said Al Ghaith.

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