CA says ‘salut’ to North African channel partners

Management software colossus CA has launched a dedicated French channel website to meet the needs of its partners in North Africa.

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By  Stuart Wilson Published  October 22, 2006

Management software colossus CA has launched a dedicated French channel website to meet the needs of its local partners in the fast-growing North Africa region. The new website, which can be found at www.ca.com/mea/channel, offers a range of partner resources in French including channel news, promotion and events details, technical support, contact details, where to buy information as well as full details of CA’s partner certification programme. Ned Jaroudi, CA’s VP of marketing for the EMEA Eastern markets, said: “This is yet another initiative from CA that caters to our channel partners in their specific language requirement.” “As we expand our operations into North Africa, this bilingual website will be a great asset for our channel partners who can access useful sales, marketing, and technical information and tools to better help customers unify and simplify their complex IT environment,” he added. The new channel website also features a dedicated enterprise solution provider (ESP) centre to serve the needs of these high-end value-added resellers. The ESP centre features information and tools relevant to this subset of the CA partner community including business development fund details and enterprise-focused post-sales technical support. CA’s operation in the Arab countries and Pakistan now has a headcount in excess of 100 with physical points of presence in Bahrain, Kuwait, Lebanon, Qatar, Pakistan, Saudi Arabia and the UAE.

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