EMEA PC market cheered by third quarter numbers

Research house Gartner Dataquest has hailed the growth of the Middle East and Africa markets following the release of preliminary third quarter PC shipment data. The overall EMEA market grew by 9.1% year-on-year to 18.5 million units between July and September, largely as a result of the consumer segment.

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By  Andrew Seymour Published  October 19, 2006

Research house Gartner Dataquest has hailed the growth of the Middle East and Africa markets following the release of preliminary third quarter PC shipment data. The overall EMEA market grew by 9.1% year-on-year to 18.5 million units between July and September, largely as a result of a buoyant consumer segment. Gartner said that low price points on entry level models and “above average sales” in both MEA and Central Europe emerged as key factors in the wider regional growth. Although it hasn’t yet broken out comprehensive numbers for EMEA, Gartner did confirm that HP extended its market leadership in the region, while Acer edged out Dell to claim the number two spot courtesy of an aggressive pricing strategy in the consumer entry-level sector and strong mobile PC sales to the SMB channel. The 9% growth recorded in EMEA outstripped the worldwide rate, which rose just 6.7% to 59.1 million units during the third quarter following a fall in US demand for the first time since 2002. HP claimed the global number one position after selling 15% more units than in the corresponding period last year – a feat that saw it jump ahead of arch rival Dell by 0.2%. Texas-based Dell, which deploys a direct-selling model in most parts of the world, only managed to expand its business by 3.6% year-on-year and in both the US and EMEA its shipment growth rates fell short of the regional average. “HP continues to take better advantage of the faster growth segments such as the consumer market,” said Mikako Kitagawa, principal analyst for Gartner’s client computing markets group. "The company’s share trajectory reflects its improvements in operational execution and changes in marketing. Dell felt the effects of the weak sales in the US market, and it gave up some ground.” Meanwhile, third-placed Lenovo grew its worldwide PC sales by 10.1% during the third quarter, but its lead over Acer and Toshiba was reduced as a result of strong performances from the pair. Both vendors achieved shipment growth of more than 30% year-on-year as unit sales reached 4.4 million and 3.5 million respectively.

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