Per Aquum seeks tour op partners

Luxury resort, spa and residence management company, Per Aquum, is hoping to forge partnerships with travel agents and tour operators across the region.

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By  Gemma Greenwood Published  October 18, 2006

Luxury resort, spa and residence management company, Per Aquum, is hoping to forge partnerships with travel agents and tour operators across the region. “We are looking at joint marketing initiatives with tour operators to create value-for-money packages,” Tom McLoughlin, the company’s managing director told ATN. Per Aquum already works closely with Emirates Holidays, which brochures the company’s Huvafen Fushi property in the Maldives, but with new properties due to come online soon, in destinations such as Dubai, Sri Lanka and the Seychelles, McLoughlin is hoping to sign up additional partners across the region. “The Middle East will be a good market for each of these destinations, particularly with exceptional air links through Dubai, Abu Dhabi and Qatar,” said McLoughlin. “We [also] want to work more closely with airlines to generate better links to the destinations, as well as to promote twin-centre stays at our properties.” Per Aquum, which specialises in creating exclusive boutique properties noted for their design edge, will roll out new projects from the end of this year when The Fortress in Ceylon, Sri Lanka opens its doors. It will feature 49 rooms, a spa, and “chic dining experiences” (www.thefortress.lk). The Desert Palm, Dubai, comprising 24 rooms and villas on a polo estate (www.desertpalm.ae) will open in Q1, 2007; and Vie, featuring 41 tent villas and a treetop spa, located in a jungle setting on Silhouette Island in the Seychelles, (www.vie.sc) is scheduled to welcome its first guests in 2008. Further expansion is planned: “We are looking at a number of regions, including emerging markets in North and East Africa, and growth markets such as India, South East Asia and the Caribbean, with emphasis on iconic projects,” McLoughlin explained. “An important element of our growth plans lies in identifying highly aligned stakeholders that understand the Per Aquum vision and can potentially partner with us across multiple projects and locations.” The Middle East market, said McLoughlin, was “very important” to Per Aquum due to its high ratio of High Net Worth individuals – the company’s target market. Most of the Middle East business to Huvafen Fushi is honeymooners, he added.

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