Chinese Potevio prepares to launch in Middle East

Chinese vendor Potevio MENA is preparing to launch its end-to-end networking, telecommunications and consumer systems in the Middle East, and will be unveiling its offerings at next month’s Gitex and GulfComms exhibitions.

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By  Eliot Beer Published  October 15, 2006

Chinese vendor Potevio MENA is preparing to launch its end-to-end networking, telecommunications and consumer systems in the Middle East, and will be unveiling its offerings at next month’s Gitex and GulfComms exhibitions. The company is a joint venture by Potevio – formerly China Putian – a state-owned Chinese vendor, and Saudi investors. After signing a deal in 2005 to bring Potevio to the Middle East and North Africa, the regional team have been preparing the company’s offerings, ahead of the launch in November. “Of every nine phones produced worldwide, three are produced in China; of those three, Potevio produces around 1.2,” said Dr Ali Saad, CEO of Potevio MENA. “One of our main focuses is to bring this type of manufacturing operation to the Middle East; as competition comes to the region, we will be able to offer telcos the capability to produce their own branded handsets, and differentiate themselves from their competitors.” The vendor plans to launch its brand at Gitex, and is investing heavily in its stand and demonstrations of key product lines. At the same time, Potevio will be extending the debates around key areas of technology, with events at the November show. “As with any vendor, we want to gain as much market share as possible; but right now we’re the baby in town – even though we are very large outside of the Middle East, our name is unknown in the region right now. So our first aim is to build our brand recognition and support infrastructure,” said Saad. “At GulfComms we will be exhibiting our 3G products which we co-developed with Nokia; we will exhibit base station repeaters, we will exhibit edge products, we will exhibit cellphones, SIM cards and microwave dishes. What we are trying to demonstrate is that Potevio is an end-to-end solution, but for both products and services,” added the Potevio MENA CEO. Potevio will also be working to highlight the company’s manufacturing capability, which it hopes to bring into the region. Potevio is a major player in the OEM space, producing a large proportion of phones for global vendors such as Nokia and SonyEricsson. “We are very optimistic about the participation at the show this year, and the reason behind our plans for a strong presence is due to the company’s size, and expectations for the telecommunication sector in the MENA region; the Gulf area especially is a promising and huge market,” said Abdullah Abdulaziz Sulaiman Al Mugairin, chairman of Almugairin International and a member of Potevio MENA’s board.

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