Toshiba out in force

Toshiba will have a massive stand at the main Gitex exhibition once again this year as the vendor showcases its product portfolio and looks to capitalise on the fast-growing demand for notebook PCs in the Middle East.

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By  Gitex Times staff Published  October 12, 2006

Toshiba will have a massive stand at the main Gitex exhibition once again this year as the vendor showcases its product portfolio and looks to capitalise on the fast-growing demand for notebook PCs in the Middle East. Toshiba’s general manager for the Middle East and Africa, Ahmed Khalil, comments: “Many people come to the main Gitex event to get education on new technologies and then go to Gitex Shopper & Consumer Electronics Expo, which is where the hardcore selling takes place. Clearly some of our investment during the Gitex period will be alongside power retailers such as Jumbo, Jacky’s, Plug-Ins and Computed to make sure that we have the right promotions running at Gitex Shopper & Consumer Electronics Expo.” Visitors to Toshiba’s show booth at this year’s main Gitex exhibition are being promised a full Qosmio experience. Amongst the notebooks available to be experienced by visitors will be Toshiba’s very latest HD-DVD ready Qosmio model, the G30. At the SMB level Khalil and the Toshiba team will also be keen to show off the firm’s recently unveiled Tecra A8. Toshiba has recently appointed a new country manager for Saudi Arabia, to help build on its strong recent growth in the Kingdom. Moataz Reda joined the company last month, having previously worked as Saudi Arabia country channel manager for one of Toshiba’s main rivals in the notebook market. Saudi Arabia is the largest country market in the region for Toshiba and therefore key to its continued success. “We’ve experienced very strong growth in the Kingdom over the last two and a half years,” explains Khalil. “This growth has exceeded 100% year-on-year — so we have literally been doubling our business, which is a fantastic performance.” Khalil claims there is plenty more to be done, which is where Reda will come in. He will be charged with overseeing Toshiba’s channel development across the Kingdom, improving its sales and marketing activities and working to ramp up service levels even higher, all of which Khalil believes will be very much helped by Reda’s presence in Riyadh. “Our previous Saudi country manager lived in the UAE,” Khalil explains, “but more and more we see that having our people based in a market makes sense.”

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