Emirates Securities to show brokerage solutions

Emirates Securities will be out in force at this year’s Gitex, showcasing the very latest in advanced brokerage solutions. The company will be demonstrating its range of cutting-edge technical innovations and targeting high net worth individuals attending the event.

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By  Gitex Times staff Published  October 12, 2006

Emirates Securities will be out in force at this year’s Gitex, showcasing the very latest in advanced brokerage solutions. The company will be demonstrating its range of cutting-edge technical innovations and targeting high net worth individuals attending the event. Yazeed Ali Yasin, marketing and corporate communications manager at Emirates Securities, says: “Emirates Securities was one of the first brokerage firms to set up operations in the UAE. We provide customers with brokerage services in the local securities market. At the beginning of 2006 we re-branded as an advanced brokerage solutions provider. Our aim is to invest in the latest technologies and deliver these as high-quality services to our customer base.” Emirates Securities is certainly delivering on its promise of utilising the latest technology to develop a cutting-edge set of solutions and services. The company offers a comprehensive online trading solution and is looking to supplement this with a voice recognition-based telephone brokerage service. “We are launching a voice recognition trading service that allows customers to call a dedicated phone number and access an automated system to place buy and sell orders,” continues Yasin. “During Gitex there are many high net worth individuals attending from across the region. We will present our services to them, demonstrate the systems and cement our reputation as a provider of advanced brokerage systems.” Emirates Securities plans to set up live demonstrations of its products and services on its stand, showing delegates how the systems interact with real time market data. Senior executives from Emirates Securities will also be on hand to talk visitors through the various solutions on offer. Emirates Securities now has more than 50 staff and approximately 40,000 registered trading accounts. In 2005, the value of trades made through Emirates Securities’ systems exceeded US$21 billion. “This is now a competitive market,” continues Yasin. “However, we have unrivalled experience in this sector and we also have extremely high standards of ethics and transparency.”

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