Creative set to entertain with digital device line-up

Creative is back at Gitex to entertain the crowd with its latest range of entertainment products, including its line-up of ZEN and MuVo portable media players.

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By  Gitex Times staff Published  October 11, 2006

Creative is back at Gitex to entertain the crowd with its latest range of entertainment products, including its line-up of ZEN and MuVo portable media players. “We will be putting on show our latest products and technologies for all visitors to experience and enjoy, and in so doing, continue to reinforce the confidence in the Creative brand,” says Leonard Yap, Creative’s associate marketing manager. “It is also a marvellous opportunity to gather feedback on our products from this important group of opinion leaders in the IT and consumer electronics industry.” The firm will also be displaying new applications using its X-Fi audio technology, which it introduced last year at Gitex. According to Creative, X-Fi technology dramatically improves MP3, PC games and movie sound quality. Creative reckons its participation in Gitex 2006 also signifies it confidence in the Middle East market. “The markets in the Middle East are undoubtedly becoming more and more open to economic development, in spite of the perceived instability associated to them. “We believe this positive trend will continue to persevere, hence our commitment to this part of the world in terms of sales and marketing support through a subsidiary office, growing headcount and logistical facilities,” concludes Yap. Creative will also be working closely with its retail partners during the Gitex period to come up with special promotions and prices.

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