USR expansion plan

Networking and internet access kit vendor US Robotics (USR) plans to showcase its new range of wireless and wired product offerings at this year’s Gitex, in a bid to boost awareness of its products and wireless technology in the region.

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By  Gitex Times staff Published  October 11, 2006

Networking and internet access kit vendor US Robotics (USR) plans to showcase its new range of wireless and wired product offerings at this year’s Gitex, in a bid to boost awareness of its products and wireless technology in the region. During Gitex the firm will be holding live demonstrations of its wireless solutions and offering its partners special discounts on these products. Apart from increasing awareness, the firm also aims to meet a number of its channel partners during the event, in order to receive feedback on its strategy. Sumit Kumar, regional manager of USR MENA says: “The Middle East market is very important to us, as the investment and growth across the region is very high and provides ample growth opportunities.” In particular, the company sees a lot of potential in the region’s SMB market and revealed that it is focusing more on this sector. “The SMB market is growing at a very fast pace and in order to serve the market requirements, we are investing a lot in the region including manpower, both in the sales and post sales personnel,” explains Kumar. Peter Blampied. EMEA sales director at US Robotics, adds: “In terms of Gitex, we hope to have reached a point where we can launch draft N products during the event. The important point for US Robotics is to introduce friendly products into the market that have backwards compatibility to our highly successful MaxG range, because many of our customers have already made significant investments.” US Robotics also plans to boost its headcount in the Middle East after a sparkling first half sales performance in the region. The vendor boosted Middle East revenues a massive 75% year-on-year during the first half of 2006, according to Blampied. “We want to invest even more in the Middle East market and that covers two main areas: headcount and resources. Increasing both of these will allow us to target more customer segments and more markets. The demand exists and we need to ensure that we build up the sales capacity to take advantage of this,” Blampied concludes.

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