STC boosts service set

Saudi Telecom’s presence at GulfComms 2006 is set to highlight the telco’s efforts to become a more market-facing operator, focused on effectively addressing the needs of its ever-growing subscriber base.

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By  Stuart Wilson Published  October 11, 2006

Saudi Telecom’s presence at GulfComms 2006 is set to highlight the telco’s efforts to become a more market-facing operator, focused on effectively addressing the needs of its ever-growing subscriber base. Following the departure of long-serving president Khalid Al Molhem at the beginning of February, Saud Al Dowaish, who had been heading up STC’s mobile operation Al Jawal, was appointed president of all of STC. STC has made some significant strides in upgrading its fixed, mobile and broadband networks in recent months, and will be sure to utilise the event in Dubai to showcase its progress. Al Jawal has also been hard at work upgrading its mobile network through the deployment of High-Speed Packet Access (HSPA), having already pipped new entrant Mobily to the first commercial launch of 3G services in the Kingdom. “The key driver for the development of technology is the customer,” says Salman Abdulaziz Al Badran, head of mobile network at Al Jawal. “We believe we are moving in the right trend and continue to trial technologies such as HSPA and assess market conditions for the introduction of such technologies.” STC’s impressive list of customer service offerings include applications such as location-based services, conference calling, and a multi-SIM service, which allows one number to be assigned to three distinct SIM cards.

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