First time for Nokia

Mobile giant Nokia is planning a four-pronged approach at this year’s GulfComms, dividing its stand into distinct areas, as the company makes its long-awaited show debut.

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By  Gitex Times staff Published  October 11, 2006

Mobile giant Nokia is planning a four-pronged approach at this year’s GulfComms, dividing its stand into distinct areas, as the company makes its long-awaited show debut. With so many business areas to cover and so many distinct customer bases to address, Nokia has decided to split its stand into four key segments: Nokia Networks, multimedia phones, mobile phones and enterprise solutions. Joe Devassy, Middle East and North Africa sales manager for enterprise solutions at Nokia, comments: “We have decided to take a significant presence at GulfComms this year to showcase the full range of solutions that Nokia has to offer in the market. It is the first time that we have participated in such a big way and we plan to use the opportunity to promote our enterprise mobility solutions such as push e-mail and device management as well.” Nokia plans to have a live demonstration of its complete enterprise mobility solutions up and running on its stand, allowing customers to see firsthand the business benefits that these solutions now offer. For Devassy, 2006 has been the year when enterprise mobility has become a mainstream offering in the Middle East market — a point reflected in the sheer number of operators, device vendors and integrators that are attempting to stake a claim in this fast-growing market. “Demand is growing rapidly,” says Devassy. “We have carried out an enterprise mobility roadshow in the region and the response has been fantastic. The most encouraging point is that many enterprises are already looking to mobilise other applications besides e-mail. We are seeing Middle East companies already wanting to mobilise their enterprise resource planning systems.” Demand for mobile devices and solutions continues to rise across the wider region. Industry estimates reckon that some 80 million mobile devices were sold in the Middle East and Africa in 2005. That number is expected to nearly triple to 218 million by 2010 making MEA the largest wireless market in the world. For vendors such as Nokia, appearing at GulfComms not only serves as an opportunity to meet customers, but also underlines the company’s long-term commitment to the region.

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